8/24/2023 0 Comments Dazzle up black friday saleSet out your Black Friday marketing plans in a content calendar to ensure you’re taking full advantage of this mammoth event. Now it’s time to pull together all of your marketing ideas into one neat structure. Check availability of everything before the big day, and make sure you can afford to slash prices. You don’t want to dedicate your Black Friday marketing to products you don’t have or items that you’re short on. You want to be able to stand out in the sales, but also give customers a reason to trust your website and spend with you. Get your product descriptions SEO optimized for the discounting frenzy. Make sure you have a scaleable server to cope with a spike in visits, multiple payment options available, and mobile device functionality for customers on the go. Your offers are competing with millions of others. Marketing some killer Black Friday deals is great, but if your website can’t handle the heat, then all of your efforts will be worthless. So, you need to make sure it’s ready for anything. ![]() With any luck, Black Friday will be one of the biggest events your online business has seen. Thanks to the growth of eCommerce sales, this extended selling period is a chance for online retailers to continue that discounting frenzy. In fact, a lot of places connect the days into one long Cyber Weekend. Local police referred to the excess crowds and traffic as ‘Black Friday.’ It’s become a global eventĭespite its connection to the US, Black Friday and Cyber Monday are now annual shopping events in many countries around the world, including the UK, Germany, and Australia.Ĭyber Monday happens the Monday after Black Friday. The Saturday after Thanksgiving was match day, between Philadelphia’s army and navy college teams.įootball fans spent that Friday descending on stores to stock up on goods for the holiday season. The shopping event is the country’s biggest, with customers often taking a day off from work to take advantage of in-store Black Friday deals. It’s held the day after the US Thanksgiving holidayĪnd Thanksgiving in the US happens on the fourth Thursday of November every year, so Black Friday is – helpfully – always on a Friday. But first, what is Black Friday?īefore you start marketing your Black Friday deals, here’s a quick history lesson on where this shopping extravaganza came from. Here’s a list of our top 20 Black Friday marketing ideas to help you join the party. There are loads of things you can do to capitalize on Black Friday promotion, even when you have limited time. So for eCommerce businesses, missing out on Black Friday means missing out on a huge slice of the revenue pie.ĭon’t panic. ![]() Cyber Monday pulled in over $9 billion in sales last year.Around 93 million people used Black Friday to shop online.In 2019, American customers spent $7.4 billion on Black Friday.The days generate billions of dollars in revenue – here are the stats: ![]() That’s kind of what it’d be like to miss out on Black Friday.īlack Friday and Cyber Monday are the two biggest shopping events in the world. Have you ever decided to stay home instead of heading out to a party, only for it to be the best party of the year?
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